Maybank Soars to Top Spot with 52% Brand Value Surge in Global Banking Rankings

The latest Banking 500 2025 report by Brand Finance highlights a robust 25% year-on-year increase in the collective brand value of Malaysia’s eight leading banks, reaching USD11.5 billion.

Maybank soars

Maybank led the charge, surging 52% to USD5.2 billion and climbing 21 places to 71st globally, retaining its AAA rating, thanks to its M25+ strategy focusing on customer service, digital innovation, and sustainability.

CIMB followed with a 20% rise to USD2.5 billion, ranking 124th, driven by strong loan growth and trading income. RHB Bank’s brand value grew 15% to USD916 million, fueled by its TWP24 strategy, while Bank Islam, the only fully Islamic Malaysian bank in the rankings, saw a 10% increase to USD237 million due to investment securities and financing growth.

Banking sector brand value

Other banks included Public Bank (up 8% to USD1.6 billion), with declines noted for Hong Leong Financial (down 10% to USD550 million), AmBank (down 16% to USD322 million), and Bank Rakyat (down 13% to USD279 million). Globally, the banking sector’s brand value rose 13% to USD1.6 trillion, with China’s ICBC topping the list at USD79.1 billion, while UK’s Revolut saw the fastest growth at 795% to USD1.9 billion. Indonesia’s BCA remains the world’s strongest banking brand with a 97.1/100 BSI score.

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