OpenAcademy, an educational technology (edtech) platform, is setting its sights on becoming a leading player in Southeast Asia’s edtech sector, targeting Indonesia and Vietnam in the next two years as part of a broader regional expansion plan over the next three to five years. Co-founder Celine Ting highlighted that, aside from Coursera, there are no standout platforms specifically serving Southeast Asia, and OpenAcademy aims to fill this gap by focusing on localized content that caters to the Southeast Asian context.
Unlike many platforms that rely on Westernized content, OpenAcademy seeks to leverage the expertise of local industry practitioners, turning their insights and experiences into learning materials.
OpenAcademy Fills Market Gap
Ting explained that the platform caters to a broad audience, ranging from university graduates to working professionals, especially executives and managerial-level employees who have easier access to edtech resources and are supported by companies willing to invest in training technologies. However, adoption in younger age groups, like primary and high school students, is slower and more dependent on government support.
As an advocate of upskilling and reskilling, Ting encourages companies to utilize Human Resource Development Corporation (HRDC) claims for training and e-learning resources to boost productivity. The EduTech Company’s app offers bite-sized learning content, such as short videos under five minutes, articles, and infographics, aimed at making learning more accessible. By connecting learners directly with industry experts, OpenAcademy seeks to empower Southeast Asian learners with valuable insights, supporting skills development in a rapidly changing job landscape influenced by advancements like artificial intelligence.
