Shopee Launches RM150 Million Lindung Niaga Initiative for MSMEs

Shopee has announced the launch of Shopee Lindung Niaga, a RM150 million initiative aimed at strengthening the resilience of Malaysian micro, small, and medium enterprises (MSMEs). The programme provides practical support across shipping, working capital, and fulfilment, ensuring businesses can sustain operations while buyers continue to enjoy consistent access to goods.

Vice President of Shopee Malaysia, Ian Ho, said, “Shopee Lindung Niaga is designed to provide practical support where and when it matters most, while continuing to invest in the systems and tools that small businesses rely on to operate and grow.”

Lindung Niaga Initiative for MSMEs

The initiative is structured around three strategic pillars. First, Shopee is enhancing transaction momentum with free shipping vouchers and targeted support for bulky, high-value items like furniture and appliances. Second, it is easing access to financing through partnerships with Monee, offering SLoan for Sellers with interest subsidies and Quick Funds for instant liquidity. Third, Shopee is expanding Fulfilled by Shopee (FBS), providing eligible sellers with a complimentary six-month trial to streamline logistics and warehousing.

Shopee highlighted that sellers using FBS have seen a 20% increase in store traffic, while financing tools like SLoan have enabled businesses to expand quickly.

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