Supermom appoints Hellen Katherina as country director of Indonesia

SINGAPORE, TUESDAY (11/JUNE/2024) – Supermom, Southeast Asia’s leading parenting data network, is poised for a year of remarkable expansion, forecasting a 100% increase in revenue for 2024 and intensifying its presence across Southeast Asia, particularly Indonesia.

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Hellen Katherina – Country Director

The company also builds high-value communities in Malaysia, Thailand, and Vietnam. The disclosure comes alongside the appointment of Hellen Katherina, former Managing Director of Nielsen Indonesia, as Country Director, marking a significant enhancement in leadership aimed at accelerating regional growth.

Luke Lim, Group CEO of Supermom, highlighted the company’s strategic initiatives, “With the appointment of Hellen Katherina and the launch of our ambitious Project 1MPACT, we are geared to activate over 1 million ‘Key Opinion Moms’ in Indonesia by 2025. These moves are integral to our mission of transforming how brands connect with parents by leveraging the power of zero-party data and word-of-mouth marketing.”

Some Highlights

● Supermom is Southeast Asia’s leading parenting network, offering a nexus between brands, parents, authorities, and groups.

● Its business model involves AI profiling moms and offering personalized product recommendations. It also provides multinational brands with zero-party data and high-value consumer insights.

● At the end of 2022, Supermom raised an oversubscribed US$5.9 million series A fundraising round from AC Ventures and Qualgro. In 2024, the company projects a 100% revenue growth, year-on-year.

● With Indonesia as a priority growth market, the firm recently appointed Hellen Katherina, former MD of Nielsen Indonesia, as Country Director. The business will leverage her 20-year leadership experience to enhance domestic revenue growth and partnerships.