The most recent Proton vehicle launch in the Malaysian market was the 2025 Proton X50 facelift, which was unveiled and available for viewing in July 2025. The Proton e.MAS 7, the company’s first national EV, was officially launched in December 2024, with production at the new Malaysian EV assembly plant beginning in August 2025.
Proton X50 (2025): What a facelift
- Launch: Previewed to the media on July 1, 2025.
- Features: Features updated styling, a refreshed interior, and a new four-cylinder turbocharged engine, according to the official website and news reports.
- Variants: Launched in three versions: Executive, Premium, and Flagship.
The 2025 Proton X50 facelift was officially launched in Malaysia on July 24, 2025, with a starting price of RM89,800 (or RM85,800 with a special RM4,000 rebate for the first 10,000 buyers).

Proton e.MAS 7
- Launch: Officially launched in December 2024.
- Significance: This is Proton’s first nationally developed electric vehicle.
- Production: The EV assembly plant in Malaysia, built for the e.MAS 7, began full-scale assembly in August 2025.
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