CIMB Celebrates 100 Years with ‘Kita Bagi Jadi’ Campaign
CIMB Bank Berhad marked its 100-year anniversary by launching the “Kita Bagi Jadi” campaign, a social movement aimed at fostering resilience and positivity among Malaysians. The campaign features icons like Olympian Datuk Azizulhasni Awang and squash champion S. Sivasangari, who embody these values.
As part of its commitment to supporting young talent, CIMB has partnered with the Malaysian Philharmonic Youth Orchestra (MPYO) under a one-year agreement, which includes a 30-day music camp and performances at various CIMB and MyCreative Ventures events. This initiative aligns with CIMB’s broader focus on financial inclusion, education, and community support.
“CIMB is committed to work alongside various communities for its CSR programmes in 2024. Education remains a key pillar for CIMB. Through Kita Bagi Jadi, we aim to have more meaningful collaborations that will serve our customers and the community.” says Gurdip Singh Sidhu of CIMB.
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