CIMB Launches ‘Moving You Forward’ Campaign, Celebrates ASEAN Changemakers

(Back row, third and fourth from left) National track cyclist and CIMB Brand Ambassador Dato’ Azizulhasni Awang, who received the Kita Bagi Jadi Hero recognition, and Toni Darusman, Group Chief Brand and Marketing Officer, CIMB, with 10 regional NGOs and community partners at CIMB Advancing Societies 2026

CIMB introduced its “Moving You Forward” campaign and honoured 11 ASEAN changemakers through Advancing Societies 2026, highlighting its commitment to community development and regional progress.

CIMB ‘Moving You Forward’

CIMB Group Holdings Berhad has unveiled its new regional brand campaign, “Moving You Forward,” reinforcing its commitment to helping customers, businesses and communities across ASEAN achieve meaningful progress. The campaign reflects CIMB’s purpose of advancing customers and society by providing access to opportunities that support long-term growth, financial security and success.

According to CIMB, the initiative represents the next stage of its brand evolution and highlights the role of banking in enabling personal and collective progress. The campaign will be rolled out across ASEAN through social media, digital and outdoor advertising, brand films, public art installations and community engagement activities.

The launch coincided with the inaugural CIMB Advancing Societies 2026 – Recognising Impactful Partners event, which honoured 11 NGOs, social activists and community organisations from Malaysia, Singapore, Indonesia and the Philippines. The recognised partners were celebrated for their efforts in supporting underserved communities, improving livelihoods, advancing education and promoting environmental sustainability.

CIMB also recognised national track cyclist and brand ambassador Dato’ Azizulhasni Awang for his contributions beyond sports through the Kita Bagi Jadi Hero recognition.

The bank reaffirmed its commitment to social impact through a RM200 million pledge for initiatives across ASEAN from 2026 to 2030. CIMB said the funding will support programmes that strengthen community resilience, foster sustainable development and empower individuals to create lasting positive change.