CoLegacy, a Malaysian-owned brand inspired by Japanese fashion, has launched its newly redesigned store at IOI Mall, Puchong, on August 8, 2024. The grand reopening signifies a new chapter for the brand, focusing on elevating the shopping experience with a modern, elegant interior design. This revamp reflects the brand’s updated identity, appealing to younger consumers who value both quality and comfort.
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The event highlighted the collaboration between local Malaysian designers and Japanese aesthetics, positioning CoLegacy as a pioneer in cultural fusion. The brand’s collections, designed by Malaysian artists, are tailored to meet the unique needs of Malaysians while maintaining Japanese elegance. The CEO of CoLegacy emphasized the importance of local designers who understand and cater to the preferences of Malaysian consumers.
CoLegacy announced ambitious expansion plans, aiming to open 30 new outlets across Malaysia by 2028. This will bring the total number of outlets to 50, making CoLegacy a prominent name in the everyday wear market.
CoLegacy also revealed a new partnership as the merchandise partner for the upcoming Art & Symphony: The Immersive Journey exhibition. The collaboration includes producing exclusive clothing inspired by the exhibition’s themes, with a 25% discount for exhibition ticket holders on merchandise. Additionally, CoLegacy shoppers will receive a 5% discount on exhibition tickets starting August 11, 2024.
The grand reopening featured several engaging activities, including a 360 Camera Activation, a 24 Festive Drums Performance, and a special appearance by Niko Neko, a renowned Japanese matcha brand. Guests also had the opportunity to preview the Art & Symphony exhibition and win giveaway tickets.
To celebrate the reopening, CoLegacy is offering an exclusive Merdeka sale with a 10% discount on every third item and beyond, applicable to regular-priced items from August 8 to August 31, 2024.
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