Dell Technologies Empowers AI Innovation in Asia Pacific and Japan

Dell Technologies held a briefing focusing on AI’s role in the Asia Pacific and Japan (APJ) region. The event featured John Roese, Global Chief Technology Officer, and Peter Marrs, President of Asia Pacific and Japan for Dell. They discussed the significant impact of AI, especially GenAI, on the APJ region, driving innovation, improving customer experiences, and boosting productivity.

“The last time we had a dramatic change in the productivity of IT systems in business was around 20
years ago, when we adopted large scale systems like ERP and CRM that transformed how businesses
used technology. While we have seen many innovative technologies over the years, none have
fundamentally changed the productivity of an enterprise at that same level as AI,” said John Roese,
Global Chief Technology Officer, Dell Technologies.

Dell emphasized its four-pronged AI strategy, comprising AI-In, AI-On, AI-For, and AI-With. The company is dedicated to providing AI solutions that help organizations leverage AI across various sectors in the APJ region. Marrs highlighted the diverse AI use cases and Dell’s commitment to refining solutions in collaboration with customers and partners.

Dell’s four-pronged AI strategy

Roese outlined the opportunities in AI, highlighting how GenAI has democratised access to AI and
underscored the need for organisation to apply this technology to provide more personalised experiences for customers and drive competitive advantage, regardless of industry. He noted that the use of GenAI also comes with challenges involving privacy requirements, protecting intellectual property, and complying with security controls.

“Our focus is on private GenAI solutions, applying AI directly to enterprise core datasets to improve
process capability, productivity, and efficiency. We work with our ecosystem of partners to deliver
validated designs, reference architectures, and solutions that are easy for customers to consume,” said Roese.

Roese shared the four pillars of Dell’s AI Strategy – AI-In, AI-On, AI-For, and AI-With. He deep-dived into
Dell’s recent launch of their Dell Generative AI Solutions, which helps organisation transform how they
work along every step of their GenAI journeys, and unlock the potential of AI with Dell Validated Designs
for Generative AI which now support both model tuning and inferencing, allowing users to more quickly
deploy GenAI models with proven infrastructure.