Matrade at Loftus Road Stadium a Branding Scoop for Malaysia

Minister of Investment, Trade and Industry, Tengku Datuk Seri Utama Zafrul Aziz said: “The UK is the world’s sixth largest economy. Trade between Malaysia and the UK currently stands at RM32.3 billion (£5.9 billion), and this is set to grow with the UK’s imminent accession to the CPTPP. To that end, the MATRADE Loftus Road Stadium stands as a valuable branding platform and marketing tool in raising Malaysia’s profile in the UK and enhancing opportunities for Malaysian exports to this market.”

Loftus Road

Dato’ Seri Reezal Merican said MATRADE will capitalise on this valuable platform to enhance its global recognition as a trusted agency to connect trade between Malaysia and United Kingdom by leveraging QPR’s long-standing history in the English Football League.

“When I initiated the proposal for MATRADE to rebrand itself after 30 years of its establishment, I see that the naming rights partnership is an opportunity for MATRADE to elevate our brand visibility in Europe and the international scene as a whole,” he added.