ICBS 2024 Brews Growth: Expands by 60%, Showcasing Global Café Innovations

ICBS

The International Café & Beverage Show (ICBS) 2024, returning to Kuala Lumpur, has expanded by 60%, accommodating more exhibitors. Organized by Montgomery Asia, the event anticipates over 450 brands presented by 160 exhibitors, with strong international participation.

ICBS brings more coffee to KL

Endorsed by Malaysia External Trade Development Corporation (MATRADE), ICBS allows MATRADE-registered companies to apply for the Market Development Grant.

The three-day show, focused on specialty coffee, drinks, F&B products, café lifestyle, furniture, and technology, will host the Malaysia National Coffee Championship, showcasing the country’s growing influence in global café culture. Educational content, including barista training, adds value to the event.

Christopher McCuin, Managing Director of Montgomery Asia, the show organiser, shared, “The year-on-year growth of this show speaks volumes about the tremendous potential of this exhibition and the fast growth of the café and F&B industries here in Malaysia. Exhibitor feedback was very positive, which has led to a great deal of interest and bookings for the 2024 show already.”

Kelvin Ngow Wai Hng, President of the Malaysia Specialty Coffee Association (MSCA), says, “ICBS provides the perfect platform to help Malaysia’s coffee and café industry grow and as the national trade association championing specialty coffee, we are happy to be participating as a strategic partner yet again. We are looking forward to hosting the finals of the Malaysia National Coffee Championship (MNCC), which is a platform designed for young baristas to showcase their talent, skill, and creativity.”