Matrade Leverages Digital Platforms to Speed Export of Malaysian Goods

8 November 2023, Kuala Lumpur: With economic recovery underway for Southeast Asia and the Oceania region, Malaysia External Trade Development Corporation (MATRADE) leverages digital platforms to accelerate the export of Malaysian products and services through the Virtual Export Acceleration Mission (EAM) to New Zealand and Fiji from 8 – 10 November 2023.

Director of China & Northeast Asia and ASEAN & Oceania Section, Mazlan Harun says New Zealand and Fiji have been Malaysia’s four (4) largest trading partners and key markets within the region. Malaysian exporters should take advantage of the bilateral free trade agreement with New Zealand and the growing interest of Fijian businesses in diversification to increase their exports over time.

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In terms of the Oceania market, New Zealand has been Malaysia’s 2^nd largest trading partner after Australia while Malaysia’s trade with Fiji in 2022 registered a significant growth of 116.9% to RM970.0 million in comparison to the previous year.

As a continuation of to the previous EAM to New Zealand and Fiji in 2019, the upcoming mission will offer Malaysian companies a platform to explore potential export opportunities for education services, F&B, household products and medical disposables.

The upcoming EAM will provide an opportunity for five (5) Malaysian companies to expand their footprint in the region through market updates, pitching sessions and business meetings with potential importers from the two island countries.