On June 18, 2024, the Malaysia External Trade Development Corporation (MATRADE) and Amazon signed a MoU to enhance the export capabilities of Malaysian small and medium-sized enterprises (SMEs). The “Go Global with Amazon and MATRADE” initiative aims to help Malaysian brand owners and sellers capitalize on cross-border e-commerce opportunities through Amazon Global Selling.
This partnership will provide training, insights, and support to Malaysian businesses, aiding them in the Amazon seller journey, from account registration to shipping and advertising. MATRADE will promote these training activities to local businesses and authorities.
MATRADE-Amazon MoU
“This MoU highlights our commitment to helping them, leverage e-Commerce in expanding their global footprint. Together with Amazon, we aim to provide Malaysian SMEs with the essential tools, knowledge, and support to succeed in today’s competitive global marketplace,” says Dato’ Seri Reezal Merican Naina Merican, MATRADE Chairman.
Anand Palit, Head of Amazon Global Selling in Southeast Asia, says, “The number of new Malaysia sellers selling their products overseas through Amazon Global Selling nearly doubled in the January-April 2024 period compared to the same period the year before.”
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