NESCAFÉ Celebrates Malaysians’ Resilience with “Kental Bersama” Anthem by Black Hanifah

KUALA LUMPUR, Oct 10: NESCAFÉ has launched the “Ngopi Dulu & Kekal Kental Bersama” campaign to honour Malaysians’ resilience and unity through everyday stories of strength. Central to the campaign is “Kental Bersama,” an anthem performed by singer Black Hanifah, celebrating perseverance, family, and community values. The initiative highlights three Malaysians — Dr. Madhu, known as “Dr. Teddy Bear,” Grab driver and aspiring writer Kak Dell, and Black Hanifah himself — whose journeys embody the spirit of determination.

NESCAFÉ “Kental Bersama”

Nestlé Malaysia CEO Juan Aranols said the movement reflects the brand’s long-standing support for Malaysians through challenges and triumphs. NESCAFÉ also introduced its bold new product, NESCAFÉ Triple Shot, crafted for those seeking a stronger coffee experience. The campaign reinforces the brand’s role as more than just coffee — a symbol of strength, unity, and inspiration for Malaysians.

Business News