Proton X50 Sales Surge Amid Strong Consumer Demand

Subang Jaya, 7 August 2024 – Sales of the updated 2024 PROTON X50 continue to soar, driven by robust consumer demand and advanced features. Since its launch over two months ago, the B-segment premium SUV has proven its mettle, with Proton announcing a remarkable sales figure of 2,585 units in July alone, marking its best performance in 2024. This achievement has solidified the PROTON X50’s status as Malaysia’s favourite compact SUV.

X50 Sales Surge

The model has maintained its dominance in the domestic SUV market since its debut on 27 October 2020, with nearly 120,000 units sold, making it the fastest-selling SUV in Malaysian automotive history. From January to June 2024, the PROTON X50 secured a 10.3% market share in the SUV segment, outpacing competitors from Japanese and Chinese brands and underscoring the trust consumers place in Proton.

Key updates to the 2024 PROTON X50 include enhancements to noise, vibration, and harshness (NVH) levels, significantly improving driving comfort. The upgraded infotainment system features a standard 10.3-inch display, improved boot-up and loading times, and telematics via the Proton Link app. Customer feedback has led to an upgraded 360-degree camera system with a ‘3D Live Feed’ view and a powered tailgate for Flagship and Premium variants.

Diverse demographic

The PROTON X50 appeals to a diverse demographic, with over 60% of customers aged between 26 and 50 years. Early feedback highlights the model’s perfect fit for both young professionals and families, with its size and design catering to various lifestyles.

Roslan Abdullah, Chief Executive Officer of PROTON Edar, praised the entire Proton team for their dedication to customer feedback and innovation, which has kept the PROTON X50 ahead of the competition. He emphasized Proton’s commitment to delivering exceptional value and maintaining its position as a key player in the automotive industry.