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Today, Sunday, we take a look at the most popular devices worldwide.
Mobile Phones (Smartphones): Nearly 98% of internet users aged 16 to 64 worldwide owned a mobile phone in 2023.
Specifically, 97.6% of consumers own a mobile phone, and 97.4% of them have smartphones23.
Some top smartphones in 2024 include the Apple iPhone 15 Pro Max, Samsung Galaxy S24 Ultra, and Google Pixel 8 Pro4.
Laptop/Desktop Computers: Approximately 58% of the global population aged 16 to 64 and using the internet possessed a laptop or desktop computer in 20231.
Tablets (Pads): While tablets are less common than mobile phones and computers, they still play a significant role. Unfortunately, I don’t have specific figures for tablet ownership in 2023 or 2024, but they remain a relevant category.
What about gaming?
Ggaming consoles and smart TVs. Gaming Consoles:
The global gaming console market rebounded in 2023 with a 10% YoY growth. Software revenue increased due to brand focus on content and other services. However, hardware revenue is expected to decline in 2024. The PS5 remains popular, keeping Sony in the leading position.
Smart TVs for Gaming:
For an optimal gaming experience, consider TVs with low input lag and high refresh rates.
Some top gaming TVs for 2024 include:
Hisense U8N: A great value option.
LG Evo G4 OLED TV: Premium choice with outstanding picture quality.
LG Evo C3 OLED TV: Excellent midrange OLED TV.
Samsung S90c: Exciting features, including OLED technology, 4K resolution, and a native refresh rate of 120 Hz23.
Here are a few additional points to add to your this article.
Wearable Devices: Wearables like smartwatches and fitness trackers continue to gain popularity. In 2023, approximately 33% of internet users aged 16 to 64 owned a wearable device. Brands like Apple, Samsung, and Fitbit dominate this market.
Voice Assistants: Voice-controlled devices, such as Amazon Echo and Google Home, are widely used for smart home automation and information retrieval. In 2023, 40% of internet users interacted with voice assistants.
E-Readers: While not as prevalent as other devices, e-readers remain relevant for book lovers. Brands like Amazon Kindle and Kobo continue to offer new models.
Here are some key statistics related to virtual reality (VR) and augmented reality (AR):
In the U.S., there were approximately 50.2 million VR users in 2020. This number is projected to reach just under 70 million by 2023. Worldwide spending on AR and VR technology is expected to grow from $12 billion in 2020 to $73 billion in 2024.
In the U.S., 83.7 million people used AR at least once per month in 2020. By 2023, this figure is forecast to surpass 110 million users2.
Market Outlook:
Despite a decline in device shipments in 2023, a sales rebound is predicted for 2024, with a 46% increase compared to the previous year3.
Here are a few more ideas you might consider adding to your data card.
Smart Home Devices: The adoption of smart home devices continues to rise. These include smart thermostats, security cameras, doorbell cameras, and smart lighting systems. Brands like Nest, Ring, and Philips Hue are popular choices.
Surprising to you, Electric Vehicles (EVs), while not a traditional “device,” are gaining traction globally.
In 2023, EV sales reached a record high, with brands like Tesla, Nissan, and Volkswagen leading the way.
Health and Fitness Gadgets: Wearable fitness trackers, smart scales, and health monitoring devices are increasingly common. Brands like Fitbit, Garmin, and Apple offer a variety of options.
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