ZUS Coffee’s Ngupi Instant Brew Steals the Show, Blending Malaysian Nostalgia with Gen-Z Swagger!

ZUS Coffee has launched Ngupi, a new instant coffee brand, in partnership with Astro’s Big Stage Alpha reality show to connect with Malaysian youth through entertainment. Inspired by the phrase “jom ngopi,” Ngupi emphasizes local identity with flavors like Kopi Putih, Kopi Cham, Kopi O, and Kopi Coklat, using proprietary TRIBLENDLOC™ technology to preserve authentic tastes in convenient sachets. Available on ZUS’s website, Shopee, Lazada, TikTok Shop, and supermarkets like AEON and Lotus’s, Ngupi aims to become a household name in Malaysia and Southeast Asia. The launch builds on ZUS’s Expresso™ canned coffee success, aligning with their strategy to make high-quality specialty coffee accessible while highlighting barista innovation and Malaysian nostalgia.

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