One Year On: 64% of Johoreans Unaware of JS-SEZ Amid Fragile Support

KUALA LUMPUR, Jan 7, 2026 – A year after its announcement, the Johor–Singapore Special Economic Zone (JS-SEZ) has attracted RM37.1 billion in investments, yet public awareness remains low, according to a new report by Central Force International.

The JS-SEZ Public Sentiment Report shows 64% of Johor residents are unfamiliar with the initiative. While those aware generally support it, overall sentiment is fragile, vulnerable to misinformation due to limited tangible benefits visible in daily life.

JS-SEZ

Residents express concerns over rising cost of living (23%), property prices (14%), traffic congestion (12%), and governance changes (10%). CEO See Toh Wai Yu emphasised that vision-led messaging falls short, urging a shift to outcome-focused communication highlighting local jobs, housing support, and cost protections.

The report calls on governments and businesses to address practical worries through targeted engagement to build lasting acceptance. Full report available via subscription at cforce-int.com.

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