Hassan Alsagoff, Head of Marketing, Grab Malaysia.
Grab Malaysia announces #SavewithGrab, the brand’s commitment towards a deeper focus on affordability, with the unveiling of new and enhanced features to the Grab app. The suite of enhancements includes a Stamp Card loyalty programme and long-term GrabUnlimited Subscription Plans among others, and targets budget-conscious consumers.
89% of Malaysians are concerned with the cost of living, with their top priority being grocery and food related expenditure, according to the UCSI Poll Research Centre (UCSI PRC).
A recent poll showed that 9 in 10 of Malaysians are concerned with the cost of living, with grocery and food expenditure being the aspect they’re most worried about. In addition, helping to ease the people’s financial burden was an evident theme in the recent Budget 2024.
“Our goal is to serve all Malaysians, no matter where they are, in every way we can. Leveraging our technology and scale, these additions to our platform help to keep us relevant in the current economic climate. Being even more affordable incentivises consumers to keep coming back and enables us to reach and serve a wider range of consumers than before. Additionally, by creating more orders and bookings it could generate more earning opportunities for our merchant- and delivery-partners,” says Hassan Alsagoff, Head of Marketing, Grab Malaysia.
SavewithGrab will see the unveiling of new and enhanced features to the Grab app to target budget-consciouns consumers, including a Stamp Card loyalty programme, and longer-term GrabUnlimited Subscription Plans among others.
Leveraging on technology and scale, the introduction of these new services and features will not only offer consumers options at different price points but also opportunities to save whenever they use Grab.
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