Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced that Malaysia Airlines’ NDC content is now available through the Sabre travel marketplace.
The new agreement builds on Sabre’s valued relationship with the airlines, enabling the carrier to expand its offer-and-order-based retailing to travel sellers. By activating NDC through Sabre, travel agencies and other sellers can gain a competitive edge by maximizing access to Malaysia Airlines ’ real-time offers and rich content.
Malaysia Airlines – Success
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG) said the airline is already successfully using a broad suite of technology solutions from Sabre, and we’re excited to be adding our NDC content to Sabre’s extensive marketplace.
“It’s essential to us that we can provide travel sellers with the best omni-channel purchase experience when shopping for, and booking, our fares and offers. Joining Sabre’s growing family of NDC airlines will enable us to effectively provide our enhanced offers and rich content to travel sellers so they can make the best decisions for travellers.”
Sabre – At forefront of NDC evolution
Kathy Morgan, Vice President, Product Management, Distribution Experiences, Sabre says, “Sabre is at the forefront of the NDC evolution, and we’re delighted to launch Malaysia Airlines’ NDC content as we continue to drive collaboration, shape the ecosystem, and pave the way forward for the offer and order-powered retailing of the future.”
“It’s essential that Malaysia Airlines has the capabilities it needs to get its content in front of the right travel sellers, as the carrier continues to ramp up services and introduce new products.”
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