No time to relax for SMEs with 90-day tariff pause says group

The Small and Medium Enterprises Association of Malaysia (Samenta) advised SMEs to diversify markets and avoid over-reliance on single economies following the U.S.’s 90-day pause on reciprocal tariffs, with a 10% baseline rate still in place.

Tariff pause

President Datuk William Ng urged businesses to stay calm, innovate, and strengthen regional partnerships to counter global volatility. Noting SMEs’ 13% export share and sensitivity to consumer confidence, he called for government support in reducing ASEAN trade barriers, enhancing financing, and promoting R&D to help SMEs expand into high-potential markets and boost competitiveness.

“The future lies in ‘Made by Malaysia.’ Focus on value creation through innovation, branding, and smart production, whether locally or in more cost-effective ASEAN locations,” he said.

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