Chanel CEO Leena Nair Justifying Insane Price Increases with “Craftsmanship” and “Inflation”

Most fashion lovers are in shock with the constant price increases the luxury brand Chanel has engaged themselves into. In Malaysia alone, their Classic handbags used to cost around RM15,000 several years ago. However, now it’s over RM50,000 for the same exact bag. 

Bloomberg states, Chanel’s CEO defends the luxury brand’s price hike, with one of its signature handbags now exceeding $10,725 (RM53,000). Back in April 2020, the same exact bag would cost around RM23,000. CEO Leena Nair highlights the brand’s commitment to quality, citing inflation and meticulous craftsmanship as factors influencing pricing decisions. 

The fashion house, synonymous with haute couture, justifies its premium prices by utilizing exquisite materials and labor-intensive production methods. Amidst rising costs, Chanel aims for sensible growth while maintaining product integrity.

Nair, emphasizing long-term quality over short-term gains, asserts the brand’s commitment to preserving its prestigious reputation.

Fashion lovers disagree with Chanel CEO Leena Nair’s statement

Fashion lover, SuperDacob mentioned that the speech the CEO gave is a “PR and HR” packaged answer. Commenters on their video state that the quality has declined severely in the last few years. YouTube commenters claim that the stores are empty and a lot of stocks of their items are readily available which is a steep contrast to the past.  

A luxury authenticator admitted that the way to authenticate a Chanel handbag is to see that the bag flaps are crooked. Allegedly, the super fake bags that are made out of real leather are apparently built better than the authentic ones. However, these are all claims made by numerous social media users. 

Regardless, most users state that they are unable to afford the brand anymore due to their price increases. This is allegedly one of the causes for brands like Coach to gain in popularity immensely. Based on the comments on social media, it seems that the higher end consumers are also headed towards Hermes and the middle class customers are headed to Coach. 

Read More News