KFC Malaysia is going through an unfortunate time right now as they have closed over 100 stores. Some suggest that this is in lieu of the boycotts that were unfortunately misdirected towards the brand. Others claim that it’s in lieu of the price increase the brand has engaged themselves into.
However, most people may think that price increases are applied to brands like Gucci and Chanel, as they too have increased their prices immensely. It seems that there are allegations that KFC, McDonalds and other restaurants of a similar calibur have increased their prices significantly as well.
KFC closing down 108 stores
According to Latest Malaysia, QSR Brands (M) Holdings Bhd plans to temporarily close 108 KFC outlets nationwide due to boycotts, with Kelantan and Johor bearing the highest number of affected outlets. Economic challenges prompt these closures, evident in updated statuses on Google Maps indicating temporary closures.
A source within QSR, speaking anonymously to the Straits Times, views the boycott as an opportunity to alleviate the burden of underperforming KFC stores. QSR Brands operates KFC franchises across Malaysia, Singapore, Brunei, and Cambodia, with Malaysia hosting 850 outlets.
Johor Corp, a state investment arm, holds a significant stake in QSR Brands. These boycotts, stemming from alleged ties to Israel, extend to global brands like Starbucks and McDonald’s, reflecting wider socio-political tensions.
Users state that this is affecting JCorp, which is involved with the nation’s EPF. However, it seems that social media users are complaining about the smaller portion size, with a price increase to complement the reduced sizes.
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