Berjaya Food International Sdn Bhd (BFI), a subsidiary of Berjaya Food Bhd, has signed a memorandum of understanding with Mongolia’s BlueMon Group to bring Krispy Kreme Doughnuts to Mongolia. This partnership marks Krispy Kreme’s entry into Mongolia’s rapidly growing consumer market, leveraging BFI’s expertise in international food and beverage branding and BlueMon’s local market knowledge. The collaboration aims to introduce Krispy Kreme’s iconic Original Glazed doughnuts and its welcoming store experience to Mongolian consumers, further expanding the brand’s global presence across North America, Europe, the Middle East, and Asia-Pacific.
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