Maxis Strengthens Long-Term Growth Through Strong ESG Strategy

Maxis maintains its BUY rating as stronger earnings, disciplined governance, social investments, and environmental initiatives reinforce long-term resilience, sustainable growth, and investor confidence across operations.

Maxis Advances ESG Leadership

Maxis Bhd continues to strengthen its long-term growth strategy by balancing strong financial performance with environmental, social, and governance (ESG) commitments, while retaining a BUY recommendation and an unchanged target price of RM4.05.

The company has delivered consistent earnings improvement over recent years, with profit after tax increasing from RM993 million in FY2023 to RM1.561 billion in FY2025. Analysts believe this financial strength allows Maxis to pursue sustainability initiatives without compromising profitability.

Maxis currently holds an MSCI ESG Rating of AA, a Morningstar Sustainalytics ESG Risk Rating of 23.2, classified as Medium Risk, and a 3.3-star ESG rating under the FTSE4Good Bursa Malaysia Index. These ratings reflect the company’s efforts to manage ESG risks while supporting long-term value creation.

The research highlighted governance as the foundation of Maxis’ ESG framework. The company’s Integrity and Governance Unit oversees ethics, compliance, complaints management, governance, and anti-bribery measures.

During 2025, Maxis became the first Malaysian telecommunications company to achieve certification under the enhanced ISO 37001:2025 Anti-Bribery Management System standard. The group also strengthened conflict-of-interest disclosures, whistleblowing protection, and ethics training across the organisation.

On the social front, Maxis maintained a 90% employee engagement score while introducing a generative AI-powered fibre troubleshooting tool that reduced customer service average handling time by 50%. The company also invested RM1.4 million in scholarship programmes to support long-term talent development.

Environmental initiatives focused on improving energy efficiency across network infrastructure. The deployment of Centralized Self-Organizing Network technology delivered energy savings exceeding 11,700 MWh across base stations.

Additional measures included modernising legacy infrastructure, optimising antenna systems, and improving cooling efficiency at technical operation centres, reducing electricity consumption and carbon emissions.

Analysts noted that increasing investor focus on ESG disclosures, alongside Malaysia’s sustainability reporting requirements, positions Maxis well to deliver resilient growth while meeting evolving stakeholder expectations.