PPA Launches #ISaveInPRS Kickstart to Encourage Young Malaysians into Financial Adulting

KUALA LUMPUR, 6 February 2026 – Private Pension Administrator Malaysia (PPA) has launched the #ISaveInPRS Kickstart campaign to position the Private Retirement Scheme (PRS) as a low‑risk entry point into financial responsibility for young Malaysians. The initiative reframes “adulting” as a structured, achievable step, supported by incentives to ease hesitation among those under 30.

PPA Chief Executive Officer Taufiq Iskandar said: “‘Adulting’ is often associated with pressure, big decisions, long‑term commitments, and the fear of getting it wrong. This campaign shows young Malaysians that their first grown‑up money move doesn’t have to be overwhelming.”

ISaveInPRS Kickstart

As of end‑2025, PRS recorded 671,736 members and RM8.8 billion in assets under management, with RM1 billion contributed in 2025 alone. The top‑performing fund delivered a compound annualised return of 18.2% over three years, while the average return of the top five funds stood at 14.4%, underscoring long‑term growth potential.

To encourage early saving habits, PPA is offering a one‑time RM100 matching incentive from February to May 2026 for the first 1,500 new PRS members aged 30 and below. Building on the success of the 2025 #ISaveInPRS Treats campaign, the initiative aims to make saving a rewarding rite of passage for young adults.

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