China’s durian imports from Malaysia are projected to rise by 15-20% in 2025, despite weather challenges in Malaysia, driven by strong demand for premium varieties like Musang King and D24, according to the Malaysia Chamber of Commerce and Industry in China (MayCham). Chairman Loh Wee Keng noted that demand in China exceeds supply, with Musang King fetching high prices (RM30-80/kg) and D24 at RM15/kg minimum. In 2024, China imported 19.25 million kg of Malaysian durians worth US$212.05 million. Malaysia began exporting durians to China in 2010, with frozen Musang King prices historically lower (RM12-25/kg). Malaysian durians compete with premium fruits like kiwis and cherries, not Thai durians. Loh emphasized protecting brand integrity, as some traders mislabel lower-grade durians as Musang King, urging better consumer education to maintain trust.
Business News
Strong demand for Musang king durian in China
In 2024, China imported 19.25 million kg of Malaysian durians worth US$212.05 million. Durian king is popular
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